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Building Breakthrough Businesses Within Established Organizations. Why did toy and on, gaming giant Hasbro unload its new software division at a rock-bottom price just five years after launching it? Like many other established companies, Hasbro learned the hand hard way that new ventures rarely coexist peacefully with the core businesses that launched them. Essay On Horror Of Horrors! The company failed to nurture its nascent division—and the venture stumbled badly. Why Is! Innovative ideas aren’t enough to fuel breakthrough growth in Essay on Horror, a new business. To thrive, new ventures must surmount three challenges: Forget some of what has made your core business successful—such as which skills to joseph sher acquire and which customers to serve. Borrow only those assets from your core business—brands, sales relationships, manufacturing capacity—that provide a distinct competitive advantage. Learn quickly.

The faster you resolve your venture’s inevitable unknowns, the on Horror of Horrors sooner you’ll zero in on joseph sher, a winning business model. To master these challenges, you must redesign virtually every aspect of your new business—from hiring, performance evaluation, and budgeting to compensation, definitions of Essay on Horror of Horrors success, and reporting relationships. Hard work? Yes. Joseph Sher! But the payoff is Essay on Horror, worth it. By artfully blending forgetting, borrowing, and visual, learning, the New York Times Company’s new Internet division turned around a dismal start and generated profits just a few years after launch. The Idea in of Horrors, Practice. To translate breakthrough business ideas into on November Spawned a Monster, breakthrough growth: Your new venture has unique answers to the questions “Who’s our customer?” “What value do we offer?” and “How do we deliver that value?” Yet institutional memory (stories about the established company’s history, or traditional performance measures) can prevent the Essay of Horrors new business’s leaders from why is a tragedy, forgetting the old answers. Your strategy? Restructure the nascent division.

Example: Corning launched Corning Microarray Technologies (CMT) to Essay Horror of Horrors make glass laboratory apparatus for the emerging genomics industry. CMT stumbled initially, after adopting Corning’s traditional product-development model—which didn’t apply to Essay on November genomics work. Horror! Only after Corning restructured CMT did the division launch a successful product. Changes included appointing a new general manager, who facilitated communication between businesspeople and scientists and about Subsidies, consolidated far-flung CMT employees to develop a unique culture. Borrow assets from your core business only of Horrors if they afford such a competitive advantage that you’d highlight it in why is, a pitch to outside investors. Typically just one or two areas (e.g., Corning’s expertise in Essay on Horror, glass manufacturing) will meet this criterion. Joseph Sher! Once you’ve borrowed, manage the resulting tensions between your new and old businesses. Example: When the New York Times Company’s Internet business, New York Times Digital (NYTD), borrowed the newspaper’s branded content and advertiser base, an Essay, “us versus them” undertone developed.

The paper’s editorial staff worried about Essay Farm, protecting its brand; its circulation department accused the Internet business (which offered free content) of Essay Horror cannibalizing newspaper subscriptions. To manage the Essay about Farm Subsidies tension, company leaders conducted analyses showing that the Essay on Web site was generating new newspaper subscriptions. And during performance reviews, managers stressed the importance of passionate cross-unit collaboration. Results? After becoming profitable, NYTD began generating $30 million-plus annually on Essay on Horror, revenues of Essay about Farm $100 million. By analyzing disparities between your new business’s predicted and Essay, actual performance, you can develop a winning business model or exit a hopeless situation in Spawned a Monster, time. Of Horrors! Expect that early predictions will be wild guesses. Resist the passionate shepard to his temptation to discard them: In time, your guesses become informed estimates and then reliable forecasts. To accelerate learning, create and Essay of Horrors, review simple business plans at poe death's hand frequent intervals. Evaluate your new division’s and on Horror, core business’s performance in analysis, separate meetings.

Don’t judge performance of the nascent unit’s leader against standards used in Essay, the old business. Visual! Instead, evaluate his or her ability to on of Horrors learn and Essay about Farm, make good decisions. Few business narratives are more evocative than that of the inspired leader boldly pursuing an extraordinarily innovative idea. On Horror! So romantic is the notion that companies pushing for joseph sher, more innovation often devote the bulk of Essay their energies and resources to generating ideas and encouraging individual initiatives. This is a good start, but nothing more. New businesses with the potential to on November deliver breakthrough growth for Essay, established companies face stiff headwinds well after launch. Analysis! Ray Stata, a cofounder of Analog Devices, the $2 billion semiconductor company, has lived this challenge for Essay Horror, decades: “I came to the conclusion long ago that limits to why is a tragedy innovation have less to on do with technology or creativity than organizational agility. Inspired individuals can only do so much.” Emphasis must shift: from poe death's hand, ideas to execution and from leadership excellence to organizational excellence. To find out Essay on Horror, exactly what it takes to get beyond ideas, we have spent the hamlet a tragedy past five years chronicling initiatives at Essay organizations such as the New York Times Company, Analog Devices, Corning, Hasbro, Cisco, Unilever, Kodak, Johnson Johnson, Nucor, Stora Enso, and the Thomson Corporation. We have examined best practices for Essay about of Vence: Art and Enlightenment, managing strategic experiments—high-growth-potential new businesses that depart from an organization’s current business model and Essay on Horror, that target emerging industries in which no clear formula exists for to his love, making a profit.

Strategic experiments constitute the highest-risk, highest-return category of Essay on Horror innovation and require a unique managerial approach. We chose to focus on joseph sher, strategic experiments because dramatic forces such as globalization, digital technology, biotechnology, and demographic change are now creating nonlinear shifts in Horror, the economy—threatening stability but also opening up opportunities for mcdonald price, breakthrough growth. A new business with high growth potential (let’s call it NewCo) rarely coexists gracefully with the most closely related established business unit within the Essay of Horrors company (let’s call it CoreCo). The unnatural combination creates three specific challenges for shepard love, NewCo: forgetting, borrowing, and learning . NewCo must forget some of what made CoreCo successful, because NewCo and Essay on, CoreCo have elemental differences. Essay! NewCo must borrow some of CoreCo’s assets—the greatest advantage it has over Essay independent start-ups. And NewCo must be prepared to joseph sher learn some things from scratch. Essay Horror Of Horrors! When Analog Devices decided to why is hamlet a tragedy explore opportunities presented by on Horror a new semiconductor technology, it faced all three challenges. The technology, called microelectromechanical systems (MEMS), uses a chip with microscopic moving parts that act as sensors; the first commercial application was automotive crash sensors, which launch airbags. The MEMS team at Analog Devices needed to why is hamlet a tragedy forget, because the Essay on company’s core business model wouldn’t work for MEMS.

Analog Devices was accustomed to poe death's hand serving thousands of customers with thousands of on Horror products, many designed for custom applications. There were only why is a tragedy a few automakers, however, and on of Horrors, because they valued cost and reliability over passionate customization, they needed only on Horror of Horrors a few variations on about of Vence: Art and, the basic crash sensor. As a result, the of Horrors MEMS team had to hand alter all of Essay on Horror its processes for selling, marketing, and manufacturing. The team also needed to borrow Analog Devices’ semiconductor expertise and manufacturing plants. Mcdonald Menu Price! And it needed to Essay Horror of Horrors learn whether MEMS devices could be manufactured at a profit and to passionate shepard love what extent markets for MEMS applications outside the on of Horrors automotive industry would develop. The business ultimately became profitable but not without first having to hamlet a tragedy confront each of the Horror three challenges. Passionate To His! Forgetting, borrowing, and Essay of Horrors, learning are monumental tasks. Joseph Sher! That’s why it’s crucial for a company to Horror of Horrors leverage the visual essay power of on organizational design—a term we use in its broadest sense.

In building NewCo, the about Farm CEO must be willing to on Horror of Horrors challenge the of Vence: Art and status quo on an extraordinary range of issues: hiring, individual performance evaluation, needed competencies, reporting relationships, decision rights, planning and budgeting, business performance assessment, metrics, compensation, shared values, and shared assumptions about success. If NewCo cannot leave behind CoreCo’s formula for Essay on Horror of Horrors, success, it will not find its own. Spawned! The three challenges are present throughout NewCo’s awkward adolescence, from Essay on of Horrors, launch to profitability. And they’re present all at once, which means tackling them requires an Essay about, understanding of how they’re related. Forgetting and borrowing are at odds, for Horror, example, and about, need to Essay Horror be balanced. A sole focus on forgetting would suggest isolation of shepard love NewCo, while a sole focus on Essay Horror, borrowing would suggest full integration of poe death's NewCo. Also, failure to Essay Horror of Horrors forget cripples the learning effort. If NewCo cannot leave behind CoreCo’s formula for joseph sher, success, it will not find its own. Essay Horror! To build a foundation for success, NewCo must forget CoreCo’s business model.

NewCo’s answers to the fundamental questions that define a business—Who is our customer? What value do we offer? How do we deliver that value?—should be different from joseph sher, CoreCo’s. NewCo must therefore leave behind notions about what skills and competencies are most valuable. Of Horrors! And it must forget the hamlet relative predictability of CoreCo’s environment. On Of Horrors! It is easy to underestimate the Essay magnitude of the forgetting challenge. And it is easy to conclude too quickly that NewCo has succeeded in forgetting. Awareness of the differences between NewCo and Essay Horror, CoreCo is not enough. Joseph Sher! Forgetting is Horror, about changing behavior.

Often, we have observed, NewCo talks like NewCo but acts like CoreCo. Many powerful sources of joseph sher institutional memory—instincts developed through past experiences, relationships between employees that are grounded in CoreCo’s business model, performance measures, planning templates, norms for individual performance evaluation, and Essay on of Horrors, even often-told stories about the company’s history—can interfere with forgetting. Some companies have especially strong memories. On November Spawned! (See the of Horrors sidebar “Warning Signs That Forgetting Will Be an on November Spawned a Monster, Uphill Battle.”) Warning Signs That Forgetting Will Be an Uphill Battle. The company has only of Horrors one business model. All business units within the company are at Essay Spawned a Monster similar points in Essay, the business life cycle (starting up, rapidly growing, steadily expanding, maturing, or declining). CoreCo has well-established standards of business performance that do not apply to NewCo—often because NewCo has a different cost structure.

The company has a well-defined culture and has effective socialization mechanisms built into its hiring and Essay Farm Subsidies, acquisition processes. The company has a history of promoting primarily from within. The company has a strong culture of on Horror of Horrors holding people accountable to plans. Many firms make the mistake of duplicating CoreCo’s organizational design when they create NewCo. Doing so minimizes hassles, since making NewCo an about Farm Subsidies, exception to rules about such things as hiring, compensation, and status can lead to resistance, even resentment, within CoreCo. But the only way to Essay of Horrors erase memory is to passionate love overhaul NewCo’s organizational design. Essay Of Horrors! To understand what it takes to poe death's forget, consider Corning’s venture into Essay Horror, the genomics industry. Through the 1990s, advances in The Chapel of Vence: Art and Enlightenment, biotechnology spawned an Horror, industry dedicated to passionate serving the needs of Essay Horror genomics researchers, who were trying to unlock the secrets of DNA and unleash a revolution in essay, medical therapies. Millions of new experiments became possible, and researchers desperately wanted to automate and on Horror of Horrors, accelerate the why is a tragedy experimentation process. On Horror Of Horrors! One crucial piece of laboratory apparatus was the Subsidies DNA microarray—a glass slide with thousands of Essay tiny DNA samples adhered to malaysia it.

Because of Essay on Horror issues of quality, reliability, and ease of use, many researchers “printed” their own microarrays—a time-consuming and Essay about Farm, costly process. Essay On Horror! The opportunity for Corning was clear: to leverage its world-class expertise in of Vence:, specialty glass and microscopic manufacturing processes so it could offer genomics researchers a reliable and Essay on Horror of Horrors, inexpensive supply of microarrays. Mcdonald Malaysia! When Corning launched Corning Microarray Technologies (CMT) in 1998, analysts were projecting explosive growth for the industry. Essay Of Horrors! Over the years, Corning had been effective in part because its business units shared a common formula for success. Each sold components to industrial manufacturers. Spawned A Monster! Each emphasized high quality and reliability. Each depended on strong intellectual property rights that limited competition. On Horror! Each relied on excellence in about The Chapel Art and Enlightenment, the manufacture of on Horror of Horrors glass and ceramics and on mastery of related scientific fields. Each planned in a disciplined fashion, and each held managers accountable to those plans.

But CMT was different. Joseph Sher! CMT sold to an unfamiliar customer—senior laboratory administrators. It needed to emphasize cost and convenience instead of the Essay on Horror highest possible quality. It had to shepard love work in an unfamiliar, emerging scientific field where patent protection was unlikely. On Horror Of Horrors! It needed to balance expertise in Subsidies, glass manufacturing with expertise in Essay on Horror of Horrors, molecular biology. And it faced a much higher level of ambiguity. The differences between Corning and CMT are clear in hindsight. Essay About The Chapel Of Vence:! But at Essay of Horrors the time, Corning naturally assumed that what had worked for mcdonald malaysia, its established business units would also work for CMT.

Therefore, CMT had its own manufacturing, sales, and marketing functions and shared Corning’s centralized research and of Horrors, development functions. Essay About Farm Subsidies! CMT also adopted Corning’s rigorous five-stage model for on, new product development, along with clear expectations for The Chapel, hitting certain milestones. Because CMT was small, it reported to on of Horrors the existing life sciences business unit. Corning did depart from its tradition of Essay Art and hiring and promoting from within—CMT hired several outside experts in on of Horrors, molecular biology, many of whom were assigned to the centralized RD groups—but all management positions were filled by Corning insiders. As a result, CMT did not develop a culture or identity that was noticeably different from hand, Corning’s. Nonetheless, within months, CMT achieved its first success. Essay On Horror! It offered researchers who printed their own microarrays a much-improved un printed glass slide (without DNA adhered to joseph sher it) with a special coating. Customers were thrilled with the improved consistency they achieved in printing their own microarrays. On Horror! Ambitions for visual essay, CMT escalated.

Its leaders thought that if they simply stuck to Essay on of Horrors the plan, breakthrough growth and Enlightenment, profitability would certainly follow. Essay On! But CMT soon faced unanticipated difficulties. Working with DNA presented unfamiliar challenges. DNA from different suppliers had chemical inconsistencies, and Corning’s usual methods for menu price, identifying and correcting manufacturing problems were confounded by Essay on of Horrors the peculiarities of DNA fluid. One day the Essay about The Chapel Enlightenment process would appear to Essay on Horror of Horrors be working fine; the Essay about Farm next day a mysterious new problem would arise. Soon CMT started missing deadlines established in the business plan. The leadership team felt intense pressure.

Corning held managers accountable to the plan. Falling short was failing. Plus, falling behind meant that CMT would drag down the profitability of Corning’s life sciences unit, which was just as concerned about Essay Horror, hitting its numbers. Rather than reexamine fundamental choices, which would have meant admitting failure and Essay on November, asking for more capital, CMT leaders viewed their struggles as minor setbacks, and Horror of Horrors, they urged their team to work harder. Price Malaysia! Despite the Essay high level of menu price urgency, CMT was unable to on meet expectations. In an environment of perceived failure, the cohesiveness of the leadership group frayed.

The team often settled disagreements by poe death's hand reverting to Essay Horror what had worked in the past. Hamlet! Antagonism also developed between the Essay of Horrors molecular biology experts that CMT had hired from outside Corning and Essay about of Vence: Art and, the CMT leadership team. Essay! The molecular biologists took issue with the way the leadership team allocated resources and essay, evaluated outcomes. Essay On Horror! The biologists also disagreed with decisions to delay product launches to mcdonald achieve quality standards they knew to be unnecessary in the imperfect world of Essay Horror of Horrors biotechnology. Passionate Shepard! All of on CMT’s struggles stemmed from failures to forget. Visual Analysis! And all were probably inevitable from the Essay of Horrors moment CMT adopted Corning’s organizational design. Two years into joseph sher, CMT’s operations, turnover in Corning’s senior staff led to Horror of Horrors a reevaluation. Corning’s leaders decided to passionate shepard love rebuild the on Horror CMT organization. First, they appointed a new general manager, someone who had the ability to manage in ambiguous contexts and had a knack for facilitating communication between businesspeople, engineers, and essay, scientists. Second, they reduced the extent to which CMT was integrated with the existing research and Horror, development functions by having CMT’s heads of analysis RD report to CMT’s general manager. Third, they changed to more subjective criteria for Essay, evaluating the general manager’s performance, focusing on factors such as how quickly he learned and made adjustments.

Fourth, the general manager no longer reported to about Art and Enlightenment the head of the life sciences business but to the president of Corning Technologies, who would dedicate significant time and Essay on of Horrors, energy to advising CMT. Visual Analysis! CMT’s new general manager subsequently made his own changes. He hired an Essay on Horror, outside molecular biology expert to hand manage the product development effort and Essay Horror, another to joseph sher manage relationships with suppliers. He also moved numerous CMT employees working in on, distant Corning facilities back to Corning, New York, to help CMT develop a distinct culture. All of these changes took several months, but it was time well spent. CMT was able to restructure its relationships between research, development, marketing, and sales and to follow a more iterative innovation process. Essay On November A Monster! The molecular biologists were given a stronger voice and were able to help CMT make more rapid technical progress. And Corning’s senior management team treated CMT’s projections as though they were informed estimates rather than a nonnegotiable basis for Essay on of Horrors, judging performance. Knowing that he would be evaluated on Essay Spawned a Monster, how quickly he learned and Essay Horror of Horrors, made adjustments, CMT’s general manager frequently updated the president on menu price, setbacks, lessons, and new directions. When CMT launched its first microarray product in Essay on Horror of Horrors, September 2000, customers rated the malaysia product a “home run.” From studying Corning’s experience—and comparing it to similar efforts at other companies—we have isolated a number of best practices for forgetting: NewCo should hire outsiders in Essay Horror, key management roles and strongly consider an outsider to head the business.

Outsiders challenge institutional memory and are instrumental in building new competencies. Joseph Sher! NewCo should report at Essay on least one level above CoreCo in menu price malaysia, order to reduce the pressures on NewCo for short-term results and to on Horror ensure that CoreCo does not hoard resources. NewCo should reconsider how major business functions such as marketing and about The Chapel Enlightenment, product development interact. On Of Horrors! Established patterns of interaction within CoreCo are usually incompatible with the joseph sher new business model. The company should not base NewCo’s performance on on of Horrors, CoreCo’s metrics. Doing so reinforces CoreCo’s formula for success, not NewCo’s.

The company should not judge the performance of joseph sher NewCo’s leader too heavily against plans. Promote new thinking about success. NewCo’s leader should create a unique set of on of Horrors beliefs about actions that lead to success and Enlightenment, regularly reinforce them. Horror Of Horrors! CoreCo’s beliefs may not apply in passionate, NewCo’s environment. NewCo forgets most easily if it is isolated from CoreCo. But complete separation is impractical. CoreCo’s tremendous resources are too valuable to ignore.

NewCo could borrow a lot from of Horrors, CoreCo—everything from unique assets such as a brand, a network of sales relationships, and manufacturing capacity, to more routine items such as hiring policies, accounting systems, and purchasing processes. We suggest a more measured approach. Poe Death's Hand! Borrow too much, and it becomes too hard to forget. NewCo should borrow when it can gain a crucial competitive advantage—crucial enough that the Essay on Horror company would highlight it in a pitch to outside investors. Corning, for example, could not credibly talk to shareholders about Essay about Farm, its investment in CMT without directing attention to Essay Horror of Horrors its existing expertise in visual analysis, glass manufacturing. That’s a sign that Corning’s expertise in glass manufacturing is Essay on, something CMT should borrow. Passionate Shepard To His! Usually, there are only one or two such areas that meet this criteria. Essay On Of Horrors! Incremental cost reductions are never sufficient justification for borrowing. Links between NewCo and hamlet a tragedy, CoreCo should be selected carefully because if NewCo has been properly designed to Essay on forget, interactions will be difficult to manage. Joseph Sher! In fact, once the links are in on, place, the Farm Subsidies crux of the borrowing challenge then becomes anticipating the tensions between NewCo and CoreCo—and never allowing them to of Horrors escalate beyond productive levels. Menu Price! Managing these interactions deserves substantial attention from senior management.

Otherwise, cooperation between NewCo and CoreCo can easily disintegrate. The story of the New York Times Company’s venture into the interactive world demonstrates the difficulties of on of Horrors borrowing. Analysis Essay! The company launched its Internet business unit, eventually named New York Times Digital (NYTD), in 1995. Horror! At first, Internet operations were kept closely integrated with newspaper operations. Subsidies! The Internet team prepared content by altering headlines, adding hyperlinks, resizing photos, changing captions, and Essay Horror, so forth, keeping the Web site up-to-date throughout the night until the about of Vence: final edition went to of Horrors press. Joseph Sher! NYTD added many new features in the early years, but it soon started lagging behind competitors, which were more fully utilizing the Essay on Horror rapidly expanding capability of the Essay Spawned a Monster Internet. Though the NYTD staff pushed to keep pace, it felt constrained to a simple “” operation. Essay! Soon, the shepard love company decided on a complete organizational overhaul, choosing an on Horror, approach similar to Corning’s. The head of poe death's NYTD began reporting directly to Essay Horror of Horrors the president rather than to Essay Farm the general manager of the Times . NYTD’s managers created their own policy team, including a CFO and heads of human resources and on of Horrors, business development.

They hired so many outsiders with Internet experience that, by the end of malaysia 2000, only Essay one-fourth of the staff had come through internal transfers. They altered planning norms and Essay The Chapel Art and Enlightenment, focused on different measures of performance. Horror! They moved to a separate building. And they made an effort to redefine their culture and values. Joseph Sher! An explosion of on of Horrors creativity followed. The NYTD employees were now operating under the to his assumption that they served a different set of readers and advertisers than the Times and met distinct needs. They experimented with potential revenue sources and added a great deal of content that was not in the daily newspaper, including material from other news sources, audio and Essay on Horror, video content, interactive features, continuous news breaks, and Times archives.

Unfortunately, the visual essay organizational overhaul that enabled NYTD to Essay Horror forget also hindered its borrowing. Tensions heightened in joseph sher, the daily interactions between NYTD and the Times . Essay Of Horrors! And borrowing was absolutely crucial. NYTD needed two links in particular to joseph sher the Times . On Horror Of Horrors! Most obvious, NYTD could not survive without the about Enlightenment newspaper’s branded content, the Essay on of Horrors main attraction for its readers. And NYTD needed to hand tap into the newspaper’s existing base of Essay on advertisers, which required the coordination of sales processes. Joseph Sher! Some tensions arose from Horror of Horrors, substantive business conflicts. For example, the passionate shepard to his love Times circulation department, quite understandably, was not enamored with NYTD.

Making newspaper content available on the Internet at no charge gave people a powerful reason not to Essay of Horrors subscribe to the print version of the joseph sher newspaper. Also, the Essay on Horror of Horrors Times editorial staff was concerned about analysis essay, protecting the newspaper’s brand. NYTD was primarily a software operation and, as such, was designed to encourage cross-functional collaboration, something strictly limited within the Essay on Horror newspaper to ensure that journalism was not influenced by commercial pressures. Finally, the Times group that sold display advertisements (as opposed to classifieds) viewed coordination with the on November Spawned NYTD sales team as a distraction, since the Times print ads were much bigger sources of on revenue. Mcdonald Malaysia! Tensions rooted in Essay, rivalry were also disruptive. NYTD received a great deal of Essay The Chapel of Vence: media attention, especially when the Essay company proposed, though never launched, a NYTD tracking stock that would have given NYTD employees a chance at a large payoff. And because NYTD had made it so clear that it was trying to build a different kind of Essay on November Spawned a Monster organization, interactions took on an “us versus them” undertone. Essay On Horror! NYTD communicated that it aimed to be fast moving, antibureaucratic, risk taking, and experimental. Naturally, the Times aspired to be the same and winced at the implication that it was not.

These tensions are hardly unique. Visual! They are an Essay on of Horrors, inevitable part of the challenge of managing strategic experiments. We observed similar tensions in every company we studied. (For more on these tensions, see the joseph sher sidebar “Warning Signs That Borrowing Will Be an Uphill Battle.”) Warning Signs That Borrowing Will Be an Essay Horror of Horrors, Uphill Battle. CoreCo perceives that NewCo will cannibalize CoreCo revenues. CoreCo perceives that NewCo could render a CoreCo competence obsolete. CoreCo perceives that NewCo might damage CoreCo assets, such as brands or customer relationships. NewCo’s losses are rising, even as its leaders are succeeding in growing revenues, and Spawned a Monster, CoreCo managers are questioning the wisdom of Horror of Horrors allocating capital to visual a business incurring a loss. Bonuses tied to corporate profits exacerbate the situation. Essay! Resources are scarce or becoming scarcer as CoreCo goes through a downturn. CoreCo is visual essay, resistant to allocating capital, manufacturing capacity, employee time, and other resources for NewCo. Essay On Horror Of Horrors! CoreCo managers are unfamiliar with the varying needs of passionate shepard to his units at different stages in of Horrors, the business life cycle, such as the menu price need to Essay of Horrors evaluate business performance differently, the visual analysis need to on place more emphasis on joseph sher, flexibility than on efficiency, and the need to hire, promote, and Essay Horror of Horrors, compensate based on unique criteria.

In fact, if NewCo managers receive large bonuses when NewCo succeeds, CoreCo may specifically resent the fact that NewCo’s success was dependent upon hamlet, CoreCo resources. Establishing trust between CoreCo and NewCo, two very different organizations, is Essay on Horror, proving difficult. CoreCo managers are jealous of NewCo. This is likely if NewCo starts to hamlet receive strong public endorsements from analysts, the Horror of Horrors press, outside consultants, or the on November Spawned CEO. CoreCo managers have worked for years or decades to advance within CoreCo, and on of Horrors, now CoreCo may appear inferior to a much younger and sexier division. Why Is Hamlet A Tragedy! Stereotypes persist about the capabilities of new and Essay on Horror of Horrors, old companies. Visual Analysis! NewCo may assume that big companies cannot be agile or entrepreneurial, and CoreCo may insist that status should be based solely on resources under command. Such attitudes rarely constitute healthy rivalry—and they can easily disrupt cooperation. Essay Horror Of Horrors! CoreCo is so disciplined about process efficiency that it refuses to alter any processes on Essay on November a Monster, NewCo’s behalf. Whereas other companies in our research struggled to create effective cooperation, the New York Times Company succeeded because the senior management team acknowledged and proactively managed the Essay tensions.

The president, in particular, closely monitored interactions between NYTD and the Times and intervened when necessary to keep interactions productive. In addition, in performance reviews of individual managers, the visual company stressed collaborating across business units. Essay On Horror Of Horrors! And to mcdonald price minimize tensions over on Horror of Horrors subscription cannibalization, the senior management team conducted an analysis showing that cannibalization was minimal and Subsidies, that the Horror Web site was actually generating new subscriptions by inducing trial use of the product online. Essay About The Chapel Of Vence:! In most cases, the company empowered NYTD in on of Horrors, its interactions with the Times . For example, to mcdonald menu price malaysia help NYTD establish a clear price in the market, the of Horrors senior management team prohibited any initiative on Essay, the part of the Essay of Horrors Times to give away Web advertising as part of a larger print advertising package. Why Is Hamlet A Tragedy! (Editorial was one area where the company didn’t empower NYTD. To protect the Times brand, the of Horrors newspaper retained substantial control over hand alterations to editorial content on Essay on Horror of Horrors, the Web site.) NYTD reached profitability in a tragedy, 2001, in Essay on Horror of Horrors, part because company leaders carefully managed interactions between NYTD and the Times . By 2004, NYTD was earning more than $30 million annually on revenues of approximately $100 million. Ultimately, NewCo has a much better chance of joseph sher success when it can leverage CoreCo’s assets. The trick, however, is on, borrowing only where the leverage is highest and ensuring that the joseph sher senior management team is Essay Horror, engaged in monitoring and facilitating. Mcdonald! By comparing the Essay on Horror of Horrors New York Times’ approach to those of other companies we studied, we were able to identify a number of best practices for on November Spawned a Monster, borrowing: Balance the Horror of Horrors yin of forgetting with the yang of Essay a Monster borrowing. Create links, yes, but only to on Horror of Horrors lend NewCo a crucial competitive advantage.

Avoid links where conflicts are severe. Avoid links to price the IT or HR departments. On Horror! Reinforce values that NewCo and passionate to his, CoreCo share. Horror! In most cases, CoreCo will have some values that are inconsistent with NewCo’s business model. Essay The Chapel Of Vence: Enlightenment! Still, the on senior management team can facilitate cooperation by about Farm Subsidies creating a “metaculture” composed of more general values. To promote collaboration, reconsider individual incentives. Essay! Evaluate and why is hamlet a tragedy, reward CoreCo managers, in Horror of Horrors, part, according to their willingness to cooperate with NewCo. Why Is! Avoid strong incentives tied strictly to Essay of Horrors CoreCo’s short-term performance. Essay On November Spawned A Monster! To eliminate resistance from CoreCo’s general manager, make borrowing as painless as possible so that he can focus strictly on Essay Horror, CoreCo.

Replenish CoreCo’s resources when NewCo borrows heavily. Passionate Shepard To His Love! Set transfer prices high enough to of Horrors ensure that CoreCo will consider it a priority to analysis help NewCo but not so high that NewCo cannot realistically achieve profitability. NewCo’s profitability is of Horrors, a powerful symbol. CoreCo will always be more enthusiastic about helping when there is evidence that NewCo is succeeding. Assign a senior executive to about of Vence: Art and Enlightenment anticipate tensions between NewCo and on of Horrors, CoreCo and to joseph sher intervene should those tensions become destructive. Of Horrors! The senior executive must be willing to commit a lot of time and energy and must be influential and respected within the corporation. She must continually explain the rationale for the differences between NewCo and Essay Spawned, CoreCo. Of Horrors! Unless NewCo is in danger of mcdonald menu malaysia damaging one of CoreCo’s assets, particularly a brand, empower NewCo in on Horror of Horrors, its interactions with CoreCo. Joseph Sher! Without intervention, power will naturally shift back to the larger, more entrenched CoreCo. Strategic experiments are highly uncertain endeavors. Regardless of the on of Horrors level of prior research and menu, analysis, NewCo will face several critical unknowns.

The faster it can resolve these unknowns—that is, the on Horror of Horrors faster it learns—the sooner it will zero in on a winning business model or exit a hopeless situation. Any new business has a great deal to joseph sher learn—new skills to hone, new processes to Essay on Horror perfect, new relationships to master. Poe Death's! These are important. Essay! But the joseph sher fundamental uncertainties in the business model itself will make or break the business. NewCo’s leaders can resolve the critical unknowns most quickly by Essay of Horrors focusing on joseph sher, a specific task: learning to predict NewCo’s business outcomes. At the Essay on Horror outset, predictions are always wild guesses.

It is analysis, not uncommon for revenue forecasts for Horror, three years out to be off by a factor of joseph sher ten. But as the Essay Horror of Horrors management team learns, wild guesses become informed estimates, and price malaysia, informed estimates become reliable forecasts. (See the exhibit “Is NewCo Learning?”) Is NewCo Learning? Because predictions are bound to be wrong, especially early on, it is Essay Horror of Horrors, tempting to The Chapel Art and put little effort into them or quickly discard them. This is a trap. Essay! You cannot get better at passionate to his love making predictions by avoiding them. Predictions are important not because of of Horrors their accuracy but because of the learning opportunities they present. Art And! In fact, the crucial learning step for Essay Horror of Horrors, NewCo is analyzing disparities between predictions and outcomes. To His! This analysis must be open and Essay, candid. And it must be conducted with speed, rigor, and discipline. The learning challenge is the most difficult of the three. (See the sidebar “Warning Signs That Learning Will Be an poe death's hand, Uphill Battle.”) In fact, none of the Essay Horror of Horrors companies we studied implemented a robust learning process that led to the quick resolution of critical unknowns.

Thus, in our field research, we learned much more about what can go wrong than what can go right. Analysis! The story of Hasbro Interactive illustrates several of the possible pitfalls associated with learning. Warning Signs That Learning Will Be an Uphill Battle. NewCo’s leader perceives that NewCo is in Essay on Horror of Horrors, a tremendous rush to visual essay get to market first—and therefore has little time for planning. The company has a tradition of of Horrors very detailed and why is a tragedy, exact planning. The company has a history of insisting on common planning approaches for on of Horrors, every business unit. Analysis Essay! Data on NewCo’s performance (other than financials) are difficult to gather or highly ambiguous. The nature of NewCo’s business is such that it demands major onetime commitments and Essay on Horror, thus has little opportunity to change direction.

The company strongly penalizes managers who fail to make their numbers. One or more measures of business performance are viewed as important throughout the company. Poe Death's! Senior executives judge NewCo by the same measures, even though the measures are probably irrelevant to on Horror of Horrors NewCo. Joseph Sher! In 1995, Hasbro’s traditional game business, with iconic brands such as Scrabble and Monopoly, was under threat. The ubiquitous PC, with its rapidly expanding multimedia capabilities, appeared to Essay on be the future of visual essay gaming. Viewing the threat as an opportunity, Hasbro created Hasbro Interactive. Of Horrors! With a distinct organizational design and hand, limited links to the core business, Hasbro Interactive succeeded both in forgetting and borrowing. Essay On Of Horrors! But it would soon struggle with learning. Why Is Hamlet! Hasbro Interactive’s initial strategy was conservative.

Executives there focused on converting existing Hasbro products to an interactive format. Essay On Horror! The new products were a quick success, generating $80 million in Farm Subsidies, revenues and earning a profit in Essay, 1997. Analysis Essay! Hasbro touted Hasbro Interactive’s potential to Wall Street analysts. The division planned to double revenues in 1998. But to get there, Hasbro Interactive would have to pursue much more experimental possibilities. At this point, learning became even more important. Starting in early 1998, Hasbro Interactive bought licenses to on Horror of Horrors produce games based on television shows. Poe Death's Hand! They purchased old video game properties, hoping to resurrect classics from the 1980s.

They created deals with sports franchises. On Horror! They acquired other video game producers. They expanded the a tragedy video game platforms to Essay Horror of Horrors serve more than just PCs. A Monster! They began developing their own titles from scratch. Horror Of Horrors! And they invested heavily in poe death's, a new Internet platform, Overall, the heightened ambition was consistent with the Essay on of Horrors anything-is-possible atmosphere of the shepard to his love late 1990s. But the Horror way that Hasbro Interactive pursued growth brought a tremendous number of additional unknowns into the business.

For example, did Hasbro Interactive have the Essay The Chapel skills to develop products from scratch? Could it turn other companies’ products into video games as successfully as its own? How quickly would video game players migrate to on Horror of Horrors the Internet? Hasbro Interactive needed an poe death's hand, effective learning process to quickly resolve these and Horror of Horrors, other unknowns. Instead, it kept moving ahead aggressively for as long as possible. Results were strong once again in 1998.

Consequently, even though many of the Essay Farm Subsidies new initiatives had yet to prove themselves, Hasbro Interactive set an audacious target : $1 billion in revenues within three years. Essay! The goal was initially just conversational, but it affected decision making and Essay, fueled ambition. Nobody could know it at the time, but as the Essay Horror of Horrors goal of joseph sher reaching $1 billion coalesced, Hasbro Interactive entered a new period in on Horror of Horrors, its history—the beginning of the Essay Spawned end. Results in the first quarter of 1999 were disappointing because of unexpectedly high returns of Essay on Horror unsold product from Essay about The Chapel of Vence: Art and, retailers after the 1998 Christmas season. Senior executives at of Horrors Hasbro became more alert. They had many questions. Concerns heightened when Hasbro Interactive reported a significant loss at the end of 1999—in the The Chapel of Vence: Art and tens of Horror of Horrors millions of dollars. Essay Farm! The pressure was on, and it only got worse when Hasbro’s core business suffered a slight decline in Essay of Horrors, 2000. Hasbro Interactive was unable to quickly restore profitability. It had invested a great deal in experimental opportunities and poe death's, did not want to Essay on abandon them before they had a realistic chance to mcdonald price malaysia succeed. Horror Of Horrors! The end came late in poe death's, 2000, when turnover in Hasbro’s senior management team led to a change in sentiment.

The new team would not endure additional losses, and Hasbro Interactive was sold at a disappointing price. Had Hasbro Interactive been engaged in a learning process from the beginning, a more favorable outcome would have been likely. The business would have been able to on of Horrors part with the specific initiatives that were failing, and it could have continued to build on those that were succeeding. But Hasbro Interactive did not learn quickly because its predictions were not treated with care. Passionate Shepard! They were ignored, they were manipulated, and Essay on, they became too rigid. Poe Death's Hand! For a variety of reasons, Hasbro Interactive ignored its own predictions. Essay Of Horrors! First, it dismissed the importance of making them, believing they would be wrong anyway. Passionate Love! Its executives felt they were in an all-out race for on, first-mover advantage and to his love, should be focused on doing, not planning. Second, like most companies, Hasbro’s planning cycle was annual. Essay On Horror Of Horrors! But the planning cycle is also the Art and Enlightenment learning cycle. Thus, Hasbro Interactive ignored the Essay on Horror fundamental assumptions underlying predictions throughout the year, and learning slowed to a crawl.

A quarterly or even monthly frequency would have been a better match for Hasbro Interactive’s fast-changing business. Managers of Hasbro’s established toy and about Farm, game business manipulated Hasbro Interactive’s predictions by imposing their own performance measures. On Of Horrors! Starting in 1999, Hasbro held monthly meetings to Essay about The Chapel Enlightenment review the performance of all Hasbro business units. Essay On! Naturally, the instinct was to evaluate Hasbro Interactive just like any other Hasbro division. For example, Hasbro placed heavy emphasis on Essay about of Vence: Art and, short-term profitability—an unrealistic measure, given Hasbro Interactive’s risky initiatives.

And when Hasbro Interactive’s returns from the Essay Horror retail trade were excessive by toy and game standards, it looked bad—even though the terms of trade are very different in software. Finally, when Hasbro Interactive argued that its product development expenses could be capitalized rather than expensed, a practice common in about of Vence: Art and, the software industry, others became uncomfortable because the Essay of Horrors practice was unfamiliar in toys and about of Vence: Art and, games. Thus, the Essay Horror of Horrors measures that shaped the perceived performance of Essay The Chapel Art and Enlightenment Hasbro Interactive were not those that could help resolve critical unknowns. Horror Of Horrors! Hasbro Interactive also made the a tragedy mistake of letting its predictions become too rigid . For years, Hasbro had applied relatively forgiving standards of Essay on of Horrors accountability to about Farm Subsidies plans because of the inherent unpredictability of the toy business. Horror Of Horrors! At the visual analysis essay prodding of a senior executive hired from the on outside, however, Hasbro had stiffened its standards, which made it unlikely that predictions for joseph sher, Hasbro Interactive could be revised. Leaders of Essay Horror of Horrors potentially high-growth businesses often view themselves as bold visionaries, and this also can interfere with the hamlet a tragedy necessary revision of predictions. When it became clear that 1999 revenues would fall short, Hasbro Interactive’s leader reaffirmed his belief in Horror of Horrors, the original plan. Joseph Sher! He insisted on staying the course and on of Horrors, continued to promote the $1 billion goal. CEOs can also inadvertently make predictions inflexible. They may speak loudly of joseph sher a new business’s potential—as Hasbro’s top executives did—both to insiders and Essay, outsiders.

The intent may be to Essay about Farm Subsidies get investors excited, or it may be to Essay Horror increase CoreCo’s support for visual analysis essay, NewCo. But doing so can lock in Essay of Horrors, an overly aggressive prediction. Menu! The voice of the CEO is extremely powerful, and Essay, expectations can stick. Analysis Essay! Rigid predictions, especially long-term ones, often lead to “guardrail-to-guardrail” decision making—that is, aggressive investment followed by Essay on Horror complete abandonment. Such a pattern is of Vence: Art and Enlightenment, the opposite Essay on of Horrors of the gradual zeroing-in pattern that marks a healthy learning process. Hasbro Interactive went guardrail to mcdonald menu guardrail in Essay of Horrors, large part because of poe death's its heavy focus on Horror, the $1 billion revenue goal. Joseph Sher! Tensions escalated as time went by, and on, people’s ability to hamlet rationally assess the Horror situation became almost impossible.

In the end, those who never believed that $1 billion was feasible managed to poe death's hand drown out the voices of Essay on of Horrors those who saw the essay potential in Hasbro Interactive—and Hasbro Interactive was abandoned altogether. On! Learning is the price most difficult of the three challenges. It requires stepping away from Essay on Horror of Horrors, tried-and-true, disciplined, and rigorous approaches to why is hamlet planning and moving to something very different but just as disciplined and rigorous. To promote effective learning: Hold separate meetings for evaluating the business performance of on of Horrors NewCo and CoreCo. About Farm! These meetings must be handled very differently, and combining them can be impractical, if not destructive. Essay Horror Of Horrors! Ensure that executives involved in hand, NewCo’s planning process understand the on of Horrors importance of improving predictions and are aware of how this learning process can go astray when predictions are ignored, are manipulated, or become rigid. Evaluate the visual analysis essay leader of NewCo not on on of Horrors, results but on essay, his ability to Essay learn and make good decisions. Passionate To His! Though accountability to Essay on plans is an effective practice in mature businesses, it can be crippling in new high-potential businesses. If NewCo’s leader is held accountable to Spawned a Monster the business plan, he will become defensive once targets are missed—a highly likely outcome in any strategic experiment.

He will have a hard time being open and Essay on Horror of Horrors, candid and analysis essay, may even hide information, perhaps even taking the senior management team out of the learning process altogether. Though accountability to plans is an Essay on Horror, effective practice in mature businesses, it can be crippling in passionate shepard love, new high-potential businesses. Essay On Of Horrors! That is, simplify plans, but plan more often. Each cycle through the planning process creates a learning opportunity, so planning more frequently increases the learning rate. Passionate Love! To make a higher frequency practical, plans must be simplified. Detailed plans (broken down by on region, product line, sales channel, and passionate shepard love, so forth) are useful for on of Horrors, mature businesses, but NewCo should focus on resolving critical unknowns, which can be accomplished at a more aggregate level. Compare predicted and actual trends . Because strategic experiments are dynamic, rates of change are often more valuable information than current results. Identify metrics that are most useful in resolving critical unknowns. Hand! These are usually nonfinancial measures and are rarely the most closely watched metrics at Essay Horror of Horrors CoreCo. • • • Opportunities to essay lead strategic experiments do not come along every day. In fact, we have encountered very few managers who have led such experiments more than once. Strategic experiments are adventures, and they are challenging—perhaps the “triple flip with a quadruple twist” of Essay on general management.

Thus, it is imperative that companies try to learn from others’ experiences. Essay Enlightenment! The central lesson of history is Horror of Horrors, this: To convert breakthrough ideas into Essay on November a Monster, breakthrough growth, you must forget, borrow, and learn. Each has straightforward principles. Today’s executives celebrate an innovation myth focused on Horror of Horrors, gifted visionaries. But the capabilities of the visual analysis essay organizations that surround these visionaries will make or break the visions.

Vijay Govindarajan is the of Horrors Coxe Distinguished Professor at joseph sher Dartmouth#8217;s Tuck School of Business and a Marvin Bower Fellow at Essay on of Horrors Harvard Business School. Essay About Farm! He is the Horror of Horrors author of The Three Box Solution: A Strategy for Leading Innovation (HBR Press, April 2016). Chris Trimble is on the faculties of the a tragedy Tuck School of Business at Dartmouth and on, the Dartmouth Institute for Health Policy and why is hamlet a tragedy, Clinical Practice. Essay On! He is the author of How Physicians Can Fix Health Care: One Innovation at on November a Time .

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Internet is Integral Part of Business and Horror of Horrors Personal Life – What Happens Online in passionate to his love, 60 Seconds Information Security Overview Case Study eBay Data Breach Google Play Hack The Home Depot Data Breach Year of the on of Horrors, Mega Breach Data Breach Statistics Malware Trends in 2014 Essential Terminology Elements of Information Security The Security, Functionality, and Essay The Chapel of Vence: Art and Enlightenment Usability Triangle Information Security Threats and on of Horrors Attack Vectors Motives, Goals, and Subsidies Objectives of Essay Horror of Horrors, Information Security Attacks Top Information Security Attack Vectors Information Security Threat Categories Types of Essay of Vence: Enlightenment, Attacks on a System Operating System Attacks Examples of OS Vulnerabilities Misconfiguration Attacks Application-Level Attacks Examples of Application-Level Attacks Shrink Wrap Code Attacks Information Warfare Hacking Concepts, Types, and Essay Phases What is analysis essay, Hacking Who is Essay, a Hacker? Hacker Classes Hacking Phases Reconnaissance Scanning Gaining Access Maintaining Access Clearing Tracks Ethical Hacking Concepts and Scope What is Ethical Hacking? Why Ethical Hacking is price, Necessary Scope and on Horror Limitations of Ethical Hacking Skills of an Ethical Hacker Information Security Controls Information Assurance (IA) Information Security Management Program Threat Modeling Enterprise Information Security Architecture (EISA) Network Security Zoning Defense in Depth Information Security Policies Types of Security Policies Examples of Farm Subsidies, Security Policies Privacy Policies at Horror, Workplace Steps to Create and Implement Security Policies HR/Legal Implications of joseph sher, Security Policy Enforcement Physical Security Physical Security Controls Incident Management Incident Management Process Responsibilities of an Essay on Horror, Incident Response Team What is Vulnerability Assessment? Types of Vulnerability Assessment Network Vulnerability Assessment Methodology Vulnerability Research Vulnerability Research Websites Penetration Testing Why Penetration Testing Comparing Security Audit, Vulnerability Assessment, and passionate to his Penetration Testing Blue Teaming/Red Teaming Types of Penetration Testing Phases of Penetration Testing Security Testing Methodology Penetration Testing Methodology Information Security Laws and Standards Payment Card Industry Data Security Standard (PCI-DSS) ISO/IEC 27001:2013 Health Insurance Portability and Accountability Act (HIPAA) Sarbanes Oxley Act (SOX) The Digital Millennium Copyright Act (DMCA) and on Federal Information Security Management Act (FISMA) Cyber Law in Different Countries. Footprinting Concepts What is price malaysia, Footprinting? Objectives of of Horrors, Footprinting Footprinting Methodology Footprinting through Search Engines Finding Company’s Public and Restricted Websites Determining the Operating System Collect Location Information People Search: Social Networking Services People Search Online Services Gather Information from Financial Services Footprinting through Job Sites Monitoring Target Using Alerts Information Gathering Using Groups, Forums, and menu price malaysia Blogs Footprinting using Advanced Google Hacking Techniques Google Advance Search Operators Finding Resources Using Google Advance Operator Google Hacking Database (GHDB) Information Gathering Using Google Advanced Search Footprinting through Social Networking Sites Collect Information through Social Engineering on Social Networking Sites Information Available on Essay on Horror Social Networking Sites Website Footprinting Website Footprinting using Web Spiders Mirroring Entire Website Website Mirroring Tools Extract Website Information from analysis essay, Monitoring Web Updates Using Website Watcher Web Updates Monitoring Tools Email Footprinting Tracking Email Communications Collecting Information from Email Header Email Tracking Tools Competitive Intelligence Competitive Intelligence Gathering Competitive Intelligence – When Did this Company Begin? How Did it Develop? Competitive Intelligence – What Are the Essay of Horrors, Company’s Plans?

Competitive Intelligence – What Expert Opinions Say About the joseph sher, Company Monitoring Website Traffic of Target Company Tracking Online Reputation of the Target Tools for on Tracking Online Reputation of the Target WHOIS Footprinting WHOIS Lookup WHOIS Lookup Result Analysis WHOIS Lookup Tools WHOIS Lookup Tools for Mobile DNS Footprinting Extracting DNS Information DNS Interrogation Tools Network Footprinting Locate the about Farm, Network Range Traceroute Traceroute Analysis Traceroute Tools Footprinting through Social Engineering Footprinting through Social Engineering Collect Information Using Eavesdropping, Shoulder Surfing, and Dumpster Diving Footprinting Tools Footprinting Tool Maltego Recon-ng Additional Footprinting Tools Footprinting Countermeasures Footprinting Penetration Testing Footprinting Pen Testing Footprinting Pen Testing Report Templates. Overview of Essay Horror of Horrors, Network Scanning TCP Communication Flags TCP/IP Communication Creating Custom Packet Using TCP Flags CEH Scanning Methodology Check for Live Systems Checking for about Subsidies Live Systems – ICMP Scanning Ping Sweep Ping Sweep Tools Check for Open Ports SSDP Scanning Scanning IPv6 Network Scanning Tool Nmap Hping2 / Hping3 Hping Commands Scanning Techniques TCP Connect / Full Open Scan Stealth Scan (Half-open Scan) Inverse TCP Flag Scanning Xmas Scan ACK Flag Probe Scanning IDLE/IPID Header Scan IDLE Scan: Step 1 IDLE Scan: Step 2 and 3 UDP Scanning ICMP Echo Scanning/List Scan Scanning Tool: NetScan Tools Pro Scanning Tools Scanning Tools for Horror of Horrors Mobile Port Scanning Countermeasures Scanning Beyond IDS IDS Evasion Techniques SYN/FIN Scanning Using IP Fragments Banner Grabbing Banner Grabbing Tools Banner Grabbing Countermeasures Disabling or Changing Banner Hiding File Extensions from about Farm, Web Pages Scan for Vulnerability Vulnerability Scanning Vulnerability Scanning Tool Nessus GAFI LanGuard Qualys FreeScan Network Vulnerability Scanners Vulnerability Scanning Tools for Mobile Draw Network Diagrams Drawing Network Diagrams Network Discovery Tool Network Topology Mapper OpManager and NetworkView Network Discovery and Mapping Tools Network Discovery Tools for Mobile Prepare Proxies Proxy Servers Proxy Chaining Proxy Tool Proxy Switcher Proxy Workbench TOR and CyberGhost Proxy Tools Proxy Tools for Mobile Free Proxy Servers Introduction to on of Horrors, Anonymizers Censorship Circumvention Tool: Tails G-Zapper Anonymizers Anonymizers for Mobile Spoofing IP Address IP Spoofing Detection Techniques Direct TTL Probes IP Identification Number TCP Flow Control Method IP Spoofing Countermeasures Scanning Pen Testing. Enumeration Concepts What is hand, Enumeration? Techniques for Enumeration Services and Essay on of Horrors Ports to Enumerate NetBIOS Enumeration NetBIOS Enumeration Tool SuperScan Hyena Winfingerprint NetBIOS Enumerator and Essay about of Vence: Art and Enlightenment Nsauditor Network Security Auditor Enumerating User Accounts Enumerating Shared Resources Using Net View SNMP Enumeration Working of SNMP Management Information Base (MIB) SNMP Enumeration Tool OpUtils Engineer’s Toolset SNMP Enumeration Tools LDAP Enumeration LDAP Enumeration Tool: Softerra LDAP Administrator LDAP Enumeration Tools NTP Enumeration NTP Enumeration Commands NTP Enumeration Tools SMTP Enumeration SMTP Enumeration Tool: NetScanTools Pro Telnet Enumeration DNS Zone Transfer Enumeration Using NSLookup Enumeration Countermeasures SMB Enumeration Countermeasures Enumeration Pen Testing. Information at of Horrors, Hand Before System Hacking Stage System Hacking: Goals CEH Hacking Methodology (CHM) CEH System Hacking Steps Cracking Passwords Password Cracking Types of Password Attacks Non-Electronic Attacks Active Online Attack Dictionary, Brute Forcing and Essay Subsidies Rule-based Attack Password Guessing Default Passwords Active Online Attack: Trojan/Spyware/Keylogger Example of of Horrors, Active Online Attack Using USB Drive Hash Injection Attack Passive Online Attack Wire Sniffing Man-in-the-Middle and Replay Attack Offline Attack Rainbow Attacks Tools to poe death's, Create Rainbow Tables: rtgen and Winrtgen Distributed Network Attack Elcomsoft Distributed Password Recovery Microsoft Authentication How Hash Passwords Are Stored in Windows SAM? NTLM Authentication Process Kerberos Authentication Password Salting pwdump7 and fgdump Password Cracking Tools L0phtCrack and on Horror Ophcrack Cain Abel and Essay about Farm RainbowCrack Password Cracking Tools Password Cracking Tool for Mobile: FlexiSPY Password Grabber How to Defend against Essay on Password Cracking Implement and Enforce Strong Security Policy CEH System Hacking Steps Escalating Privileges Privilege Escalation Privilege Escalation Using DLL Hijacking Privilege Escalation Tool: Active@ Password Changer Privilege Escalation Tools How to Defend Against Privilege Escalation Executing Applications RemoteExec PDQ Deploy DameWare Remote Support Keylogger Types of hand, Keystroke Loggers Hardware Keyloggers Keylogger: All In One Keylogger Keyloggers for Windows Keylogger for of Horrors Mac: Amac Keylogger for passionate shepard Mac Keyloggers for MAC Spyware Spyware: Spytech SpyAgent Spyware: Power Spy 2014 What Does the Spyware Do? Spyware USB Spyware: USBSpy Audio Spyware: Spy Voice Recorder and Sound Snooper Video Spyware: WebCam Recorder Cellphone Spyware: Mobile Spy Telephone/Cellphone Spyware GPS Spyware: SPYPhone GPS Spyware How to Defend Against Keyloggers Anti-Keylogger: Zemana AntiLogger Anti-Keylogger How to of Horrors, Defend Against Spyware Anti-Spyware: SUPERAntiSpyware Anti-Spyware Hiding Files Rootkits Types of Rootkits How Rootkit Works Rootkit Avatar Necurs Azazel ZeroAccess Detecting Rootkits Steps for Detecting Rootkits How to shepard, Defend against Essay Horror Rootkits Anti-Rootkit: Stinger and UnHackMe Anti-Rootkits NTFS Data Stream How to essay, Create NTFS Streams NTFS Stream Manipulation How to Essay of Horrors, Defend against NTFS Streams NTFS Stream Detector: StreamArmor NTFS Stream Detectors What Is Steganography? Classification of visual essay, Steganography Types of Steganography based on on Horror Cover Medium Whitespace Steganography Tool: SNOW Image Steganography Least Significant Bit Insertion Masking and Filtering Algorithms and Transformation Image Steganography: QuickStego Image Steganography Tools Document Steganography: wbStego Document Steganography Tools Video Steganography Video Steganography: OmniHide PRO and of Vence: Art and Enlightenment Masker Video Steganography Tools Audio Steganography Audio Steganography: DeepSound Audio Steganography Tools Folder Steganography: Invisible Secrets 4 Folder Steganography Tools Spam/Email Steganography: Spam Mimic Steganography Tools for Horror Mobile Phones Steganalysis Steganalysis Methods/Attacks on Essay about The Chapel Steganography Detecting Text and Essay on of Horrors Image Steganography Detecting Audio and joseph sher Video Steganography Steganography Detection Tool: Gargoyle Investigator™ Forensic Pro Steganography Detection Tools Covering Tracks Covering Tracks Disabling Auditing: Auditpol Clearing Logs Manually Clearing Event Logs Ways to Clear Online Tracks Covering Tracks Tool: CCleaner Covering Tracks Tool: MRU-Blaster Track Covering Tools Penetration Testing Password Cracking Privilege Escalation Executing Applications Hiding Files Covering Tracks. Introduction to of Horrors, Malware Different Ways a Malware can Get into a System Common Techniques Attackers Use to Distribute Malware on visual the Web Trojan Concepts Financial Loss Due to Essay of Horrors, Trojans What is a Trojan?

How Hackers Use Trojans Common Ports used by Essay about Subsidies Trojans How to on Horror of Horrors, Infect Systems Using a Trojan Wrappers Dark Horse Trojan Virus Maker Trojan Horse Construction Kit Crypters: AIO FUD Crypter, Hidden Sight Crypter, and Galaxy Crypter Crypters: Criogenic Crypter, Heaven Crypter, and shepard to his love SwayzCryptor How Attackers Deploy a Trojan Exploit Kit Exploit Kit: Infinity Exploit Kits: Phoenix Exploit Kit and Essay of Horrors Blackhole Exploit Kit Exploit Kits: Bleedinglife and joseph sher Crimepack Evading Anti-Virus Techniques Types of Trojans Command Shell Trojans Defacement Trojans Defacement Trojans: Restorator Botnet Trojans Tor-based Botnet Trojans: ChewBacca Botnet Trojans: Skynet and CyberGate Proxy Server Trojans Proxy Server Trojan: W3bPrOxy Tr0j4nCr34t0r (Funny Name) FTP Trojans VNC Trojans VNC Trojans: WinVNC and of Horrors VNC Stealer HTTP/HTTPS Trojans HTTP Trojan: HTTP RAT Shttpd Trojan – HTTPS (SSL) ICMP Tunneling Remote Access Trojans Optix Pro and visual analysis essay MoSucker BlackHole RAT and SSH – R.A.T njRAT and Xtreme RAT SpyGate – RAT and Essay on of Horrors Punisher RAT DarkComet RAT, Pandora RAT, and HellSpy RAT ProRat and hand Theef Hell Raiser Atelier Web Remote Commander Covert Channel Trojan: CCTT E-banking Trojans Working of Horror, E-banking Trojans E-banking Trojan ZeuS and SpyEye Citadel Builder and poe death's Ice IX Destructive Trojans: M4sT3r Trojan Notification Trojans Data Hiding Trojans (Encrypted Trojans) Virus and Worms Concepts Introduction to Viruses Stages of Virus Life Working of on of Horrors, Viruses: Infection Phase Attack Phase Why Do People Create Computer Viruses Indications of shepard to his love, Virus Attack Virus Hoaxes and on of Horrors Fake Antiviruses Ransomware Types of Viruses System or Boot Sector Viruses File and Multipartite Viruses Macro Viruses Cluster Viruses Stealth/Tunneling Viruses Encryption Viruses Polymorphic Code Metamorphic Viruses File Overwriting or Cavity Viruses Sparse Infector Viruses Companion/Camouflage Viruses Shell Viruses File Extension Viruses Add-on and Intrusive Viruses Transient and analysis Terminate and Stay Resident Viruses Writing a Simple Virus Program Sam’s Virus Generator and JPS Virus Maker Andreinick05’s Batch Virus Maker and DeadLine’s Virus Maker Sonic Bat – Batch File Virus Creator and Poison Virus Maker Computer Worms How Is a Worm Different from Essay on, a Virus? Computer Worms: Ghost Eye Worm Worm Maker: Internet Worm Maker Thing Malware Reverse Engineering What is Essay Subsidies, Sheep Dip Computer? Anti-Virus Sensor Systems Malware Analysis Procedure: Preparing Testbed Malware Analysis Procedure Malware Analysis Tool: IDA Pro Online Malware Testing: VirusTotal Online Malware Analysis Services Trojan Analysis: Neverquest Virus Analysis: Ransom Cryptolocker Worm Analysis: Darlloz (Internet of Things (IoT) Worm) Malware Detection How to Detect Trojans Scanning for Suspicious Ports Tools: TCPView and Essay CurrPorts Scanning for mcdonald menu Suspicious Processes Process Monitoring Tool: What’s Running Process Monitoring Tools Scanning for Essay on Horror Suspicious Registry Entries Registry Entry Monitoring Tool: RegScanner Registry Entry Monitoring Tools Scanning for Suspicious Device Drivers Device Drivers Monitoring Tool: DriverView Device Drivers Monitoring Tools Scanning for poe death's hand Suspicious Windows Services Windows Services Monitoring Tool: Windows Service Manager (SrvMan) Windows Services Monitoring Tools Scanning for Essay of Horrors Suspicious Startup Programs Windows 8 Startup Registry Entries Startup Programs Monitoring Tool: Security AutoRun Startup Programs Monitoring Tools Scanning for Suspicious Files and poe death's hand Folders Files and Folder Integrity Checker: FastSum and Essay WinMD5 Files and analysis essay Folder Integrity Checker Scanning for of Horrors Suspicious Network Activities Detecting Trojans and visual Worms with Capsa Network Analyzer Virus Detection Methods Countermeasures Trojan Countermeasures Backdoor Countermeasures Virus and Essay on Horror Worms Countermeasures Anti-Malware Software Anti-Trojan Software TrojanHunter Emsisoft Anti-Malware Anti-Trojan Software Companion Antivirus: Immunet Anti-virus Tools Penetration Testing Pen Testing for passionate to his Trojans and Essay of Horrors Backdoors Penetration Testing for poe death's Virus. Sniffing Concepts Network Sniffing and of Horrors Threats How a Sniffer Works Types of The Chapel of Vence: Art and, Sniffing Passive Sniffing Active Sniffing How an Attacker Hacks the Network Using Sniffers Protocols Vulnerable to Essay Horror of Horrors, Sniffing Sniffing in Essay The Chapel of Vence: Art and Enlightenment, the Data Link Layer of the Horror of Horrors, OSI Model Hardware Protocol Analyzer Hardware Protocol Analyzers SPAN Port Wiretapping Lawful Interception Wiretapping Case Study: PRISM MAC Attacks MAC Address/CAM Table How CAM Works What Happens When CAM Table Is Full? MAC Flooding Mac Flooding Switches with macof Switch Port Stealing How to Defend against joseph sher MAC Attacks DHCP Attacks How DHCP Works DHCP Request/Reply Messages IPv4 DHCP Packet Format DHCP Starvation Attack DHCP Starvation Attack Tools Rogue DHCP Server Attack How to Horror of Horrors, Defend Against DHCP Starvation and joseph sher Rogue Server Attack ARP Poisoning What Is Address Resolution Protocol (ARP)? ARP Spoofing Attack How Does ARP Spoofing Work Threats of ARP Poisoning ARP Poisoning Tool Cain Abel and Horror WinArpAttacker Ufasoft Snif How to Essay about Enlightenment, Defend Against ARP Poisoning Configuring DHCP Snooping and on Horror of Horrors Dynamic ARP Inspection on shepard to his love Cisco Switches ARP Spoofing Detection: XArp Spoofing Attack MAC Spoofing/Duplicating MAC Spoofing Technique: Windows MAC Spoofing Tool: SMAC IRDP Spoofing How to Essay on of Horrors, Defend Against MAC Spoofing DNS Poisoning DNS Poisoning Techniques Intranet DNS Spoofing Internet DNS Spoofing Proxy Server DNS Poisoning DNS Cache Poisoning How to poe death's hand, Defend Against DNS Spoofing Sniffing Tools Sniffing Tool: Wireshark Follow TCP Stream in Essay Horror of Horrors, Wireshark Display Filters in menu price malaysia, Wireshark Additional Wireshark Filters Sniffing Tool SteelCentral Packet Analyzer Tcpdump/Windump Packet Sniffing Tool: Capsa Network Analyzer Network Packet Analyzer OmniPeek Network Analyzer Observer Sniff-O-Matic TCP/IP Packet Crafter: Colasoft Packet Builder Network Packet Analyzer: RSA NetWitness Investigator Additional Sniffing Tools Packet Sniffing Tools for Essay on Horror Mobile: Wi.cap. Network Sniffer Pro and hand FaceNiff Counter measures How to Defend Against Sniffing Sniffing Detection Techniques How to Detect Sniffing Sniffer Detection Technique Ping Method ARP Method DNS Method Promiscuous Detection Tool PromqryUI Nmap Sniffing Pen Testing. Social Engineering Concepts What is Essay, Social Engineering? Behaviors Vulnerable to poe death's, Attacks Factors that Make Companies Vulnerable to Essay on of Horrors, Attacks Why Is Social Engineering Effective? Warning Signs of an Attack Phases in joseph sher, a Social Engineering Attack Social Engineering Techniques Types of Essay on, Social Engineering Human-based Social Engineering Impersonation Impersonation Scenario Over-Helpfulness of Help Desk Third-party Authorization Tech Support Internal Employee/Client/Vendor Repairman Trusted Authority Figure Eavesdropping and Shoulder Surfing Dumpster Diving Reverse Social Engineering, Piggybacking, and hand Tailgating Watch these Movies Watch this Movie Computer-based Social Engineering Phishing Spear Phishing Mobile-based Social Engineering Publishing Malicious Apps Repackaging Legitimate Apps Fake Security Applications Using SMS Insider Attack Disgruntled Employee Preventing Insider Threats Common Social Engineering Targets and Essay of Horrors Defense Strategies Impersonation on Social Networking Sites Social Engineering Through Impersonation on essay Social Networking Sites Social Engineering on Facebook Social Engineering on on Horror LinkedIn and Art and Twitter Risks of Social Networking to Corporate Networks Identity Theft Identity Theft Statistics Identify Theft How to Essay on Horror, Steal an Identity STEP 1 STEP 2 Comparison STEP 3 Real Steven Gets Huge Credit Card Statement Identity Theft – Serious Problem Social Engineering Countermeasures How to Detect Phishing Emails Anti-Phishing Toolbar Netcraft PhishTank Identity Theft Countermeasures Penetration Testing Social Engineering Pen Testing Using Emails Using Phone In Person Social Engineering Toolkit (SET) DoS/DDoS Concepts DDoS Attack Trends What is a Denial of joseph sher, Service Attack?

What Are Distributed Denial of Service Attacks? How Distributed Denial of on of Horrors, Service Attacks Work DoS/DDoS Attack Techniques Basic Categories of DoS/DDoS Attack Vectors DoS/DDoS Attack Techniques Bandwidth Attacks Service Request Floods SYN Attack SYN Flooding ICMP Flood Attack Peer-to-Peer Attacks Permanent Denial-of-Service Attack Application Level Flood Attacks Distributed Reflection Denial of Service (DRDoS) Botnets Organized Cyber Crime: Organizational Chart Botnet A Typical Botnet Setup Botnet Ecosystem Scanning Methods for Finding Vulnerable Machines How Malicious Code Propagates? Botnet Trojan Blackshades NET Cythosia Botnet and passionate Andromeda Bot PlugBot DDoS Case Study DDoS Attack Hackers Advertise Links to Download Botnet DoS/DDoS Attack Tools Pandora DDoS Bot Toolkit Dereil and of Horrors HOIC DoS HTTP and joseph sher BanglaDos DoS and on Horror DDoS Attack Tools DoS and DDoS Attack Tool for visual analysis essay Mobile AnDOSid Low Orbit Ion Cannon (LOIC) Counter-measures Detection Techniques Activity Profiling Wavelet Analysis Sequential Change-Point Detection DoS/DDoS Countermeasure Strategies DDoS Attack Countermeasures Protect Secondary Victims Detect and Essay on Neutralize Handlers Detect Potential Attacks Deflect Attacks Mitigate Attacks Post-Attack Forensics Techniques to poe death's hand, Defend against Botnets DoS/DDoS Countermeasures DoS/DDoS Protection at Horror of Horrors, ISP Level Enabling TCP Intercept on joseph sher Cisco IOS Software Advanced DDoS Protection Appliances DoS/DDoS Protection Tools DoS/DDoS Protection Tool: FortGuard Anti-DDoS Firewall 2014 DoS/DDoS Protection Tools DoS/DDoS Attack Penetration Testing. Session Hijacking Concepts What is of Horrors, Session Hijacking? Why Session Hijacking is poe death's, Successful? Session Hijacking Process Packet Analysis of on, a Local Session Hijack Types of Session Hijacking Session Hijacking in visual essay, OSI Model Spoofing vs. On! Hijacking Application Level Session Hijacking Compromising Session IDs using Sniffing Compromising Session IDs by hand Predicting Session Token How to Essay on, Predict a Session Token Compromising Session IDs Using Man-in-the-Middle Attack Compromising Session IDs Using Man-in-the-Browser Attack Steps to essay, Perform Man-in-the-Browser Attack Compromising Session IDs Using Client-side Attacks Compromising Session IDs Using Client-side Attacks: Cross-site Script Attack Compromising Session IDs Using Client-side Attacks: Cross-site Request Forgery Attack Compromising Session IDs Using Session Replay Attack Compromising Session IDs Using Session Fixation Session Fixation Attack Session Hijacking Using Proxy Servers Network-level Session Hijacking The 3-Way Handshake TCP/IP Hijacking TCP/IP Hijacking Process IP Spoofing: Source Routed Packets RST Hijacking Blind Hijacking MiTM Attack Using Forged ICMP and ARP Spoofing UDP Hijacking Session Hijacking Tools Session Hijacking Tool Zaproxy Burp Suite and Hijack Session Hijacking Tools Session Hijacking Tools for Mobile: DroidSheep and DroidSniff Counter-measures Session Hijacking Detection Methods Protecting against Session Hijacking Methods to Essay Horror, Prevent Session Hijacking To be Followed by Web Developers To be Followed by Essay The Chapel Enlightenment Web Users Approaches Vulnerable to Session Hijacking and on of Horrors their Preventative Solutions IPSec Modes of IPsec IPsec Architecture IPsec Authentication and Confidentiality Components of visual essay, IPsec Session Hijacking Pen Testing. Webserver Concepts Web Server Security Issue Why Web Servers Are Compromised Impact of Essay on of Horrors, Webserver Attacks Open Source Webserver Architecture IIS Webserver Architecture Webserver Attacks DoS/DDoS Attacks DNS Server Hijacking DNS Amplification Attack Directory Traversal Attacks Man-in-the-Middle/Sniffing Attack Phishing Attacks Website Defacement Webserver Misconfiguration Webserver Misconfiguration Example HTTP Response Splitting Attack Web Cache Poisoning Attack SSH Bruteforce Attack Webserver Password Cracking Webserver Password Cracking Techniques Web Application Attacks Attack Methodology Webserver Attack Methodology Information Gathering Information Gathering from essay, Robots.txt File Webserver Footprinting Webserver Footprinting Tools Enumerating Webserver Information Using Nmap Webserver Attack Methodology Mirroring a Website Vulnerability Scanning Session Hijacking Hacking Web Passwords Webserver Attack Tools Metasploit Metasploit Architecture Metasploit Exploit Module Metasploit Payload Module Metasploit Auxiliary Module Metasploit NOPS Module Webserver Attack Tools: Wfetch Web Password Cracking Tool: THC-Hydra and Brutus Counter-measures Place Web Servers in Horror, Separate Secure Server Security Segment on Essay Network Countermeasures Patches and Updates Protocols Accounts Files and Directories Detecting Web Server Hacking Attempts How to Essay on, Defend Against Web Server Attacks How to Defend against HTTP Response Splitting and Web Cache Poisoning How to Defend against poe death's hand DNS Hijacking Patch Management Patches and on of Horrors Hotfixes What Is Patch Management? Identifying Appropriate Sources for Updates and Art and Enlightenment Patches Installation of Essay Horror, a Patch Implementation and Verification of a Security Patch or Upgrade Patch Management Tool: Microsoft Baseline Security Analyzer (MBSA) Patch Management Tools Webserver Security Tools Web Application Security Scanner: Syhunt Dynamic and shepard to his N-Stalker Web Application Security Scanner Web Server Security Scanner: Wikto and on Horror Acunetix Web Vulnerability Scanner Web Server Malware Infection Monitoring Tool HackAlert QualysGuard Malware Detection Webserver Security Tools Webserver Pen Testing Web Server Pen Testing Tool CORE Impact® Pro Immunity CANVAS Arachni.

Web App Concepts Introduction to Web Applications How Web Applications Work? Web Application Architecture Web 2.0 Applications Vulnerability Stack Web App Threats Unvalidated Input Parameter/Form Tampering Directory Traversal Security Misconfiguration Injection Flaws SQL Injection Attacks Command Injection Attacks Command Injection Example File Injection Attack What is LDAP Injection? How LDAP Injection Works? Hidden Field Manipulation Attack Cross-Site Scripting (XSS) Attacks How XSS Attacks Work Cross-Site Scripting Attack Scenario: Attack via Email XSS Example: Attack via Email XSS Example: Stealing Users’ Cookies XSS Example: Sending an price, Unauthorized Request XSS Attack in Blog Posting XSS Attack in Comment Field Websites Vulnerable to Horror, XSS Attack Cross-Site Request Forgery (CSRF) Attack How CSRF Attacks Work? Web Application Denial-of-Service (DoS) Attack Denial of Service (DoS) Examples Buffer Overflow Attacks Cookie/Session Poisoning How Cookie Poisoning Works? Session Fixation Attack CAPTCHA Attacks Insufficient Transport Layer Protection Improper Error Handling Insecure Cryptographic Storage Broken Authentication and analysis essay Session Management Unvalidated Redirects and on Horror Forwards Web Services Architecture Web Services Attack Web Services Footprinting Attack Web Services XML Poisoning Web App Hacking Methodology Footprint Web Infrastructure Server Discovery Service Discovery Server Identification/Banner Grabbing Detecting Web App Firewalls and Proxies on Target Site Hidden Content Discovery Web Spidering Using Burp Suite Web Crawling Using Mozenda Web Agent Builder Attack Web Servers Hacking Web Servers Web Server Hacking Tool: WebInspect Analyze Web Applications Identify Entry Points for User Input Identify Server-Side Technologies Identify Server-Side Functionality Map the Attack Surface Attack Authentication Mechanism Username Enumeration Password Attacks Password Functionality Exploits Password Guessing Brute-forcing Session Attacks: Session ID Prediction/ Brute-forcing Cookie Exploitation: Cookie Poisoning Authorization Attack Schemes Authorization Attack HTTP Request Tampering Authorization Attack: Cookie Parameter Tampering Attack Session Management Mechanism Session Management Attack Attacking Session Token Generation Mechanism Attacking Session Tokens Handling Mechanism: Session Token Sniffing Perform Injection Attacks Injection Attacks/Input Validation Attacks Attack Data Connectivity Connection String Injection Connection String Parameter Pollution (CSPP) Attacks Connection Pool DoS Attack Web App Client Attack Web Services Web Services Probing Attacks Web Service Attacks SOAP Injection XML Injection Web Services Parsing Attacks Web Service Attack Tool: soapUI and XMLSpy Web Application Hacking Tools Web Application Hacking Tools Burp Suite Professional CookieDigger WebScarab Web Application Hacking Tools Countermeasures Encoding Schemes How to Defend Against SQL Injection Attacks? How to about Farm Subsidies, Defend Against Command Injection Flaws? How to of Horrors, Defend Against XSS Attacks? How to Defend Against DoS Attack? How to Defend Against Web Services Attack? Guidelines for Secure CAPTCHA Implementation Web Application Countermeasures How to analysis, Defend Against Web Application Attacks?

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